Hello, I’m Jennifer Lange, an experienced brand strategist.
I’ve been lucky enough to lead brand strategy on businesses including Evolved By Nature (in-house role), TikTok social, Pinterest Predicts, Peloton performance, Saucony, YMCA, Trident, Motorola and Bauer Hockey. I started my career as a newspaper reporter and that experience built my foundation in critical thinking, storytelling, empathy and building trust-based relationships.
I can help you with brand and product positioning, brand architecture, creative briefs, new business pitches, consumer and stakeholder research and strategy workshops.
I’m most energized when solving hard problems with optimistic people eager to create change.
About
I have15 years of brand strategy experience, most recently as executive group strategy director at Mojo Supermarket.
Before that, I led brand and strategic marketing at the sustainability-focused biotech startup, Evolved By Nature. Reporting to the company founders, I led the building of the multi-business, global brand from the ground up. In part backed by fashion house, Chanel, the brand helped drive $120M in Series C funding and has been featured in The Business of Fashion, Fast Company, WWD and Vogue.
I also worked as a brand strategy director at Droga5 on then-CSO Jonny Bauer’s team. There, my colleagues and I won 2 bronze Effies and a Campaign US Power of Purpose Award for the multi-year Seize The Awkward campaign, aimed at helping preventd youth suicide. I also pitched a lot of new business and led strategy for Trident global, Motorola, YMCA and Under Armour running.
What People Are Saying
Jen is one of the most talented, strategic brand thinkers I’ve had the pleasure of working with. Big ideas - rooted in solid business strategy. Both sides of her brain come to the table which is sometimes rare in the brand space. All this and a great human who is fun to work with!
- Chris Pape, co-founder and CEO of Another Thing
Jen is a whip-smart, talented strategy lead with whom I had the pleasure of partnering with for almost a year at Mojo Supermarket. I knew I could rely on her for thoughtful briefs on complex projects and "insight gold" to inspire creative teams. When it came to pitches and fast-paced campaigns, Jen was my dream collaborator: clear-headed, approachable, and always helping to sharpen the work. What a privilege to partner with a brilliant strategist who's also a funny and empathetic peer.
- Fran Webb, creative leader
I had the opportunity to work with Jen on a comprehensive brand and website overhaul for our sperm bank. She helped lead a thoughtful market research process that materially reshaped our roadmap and clarified our true target audience. These insights continue to influence how we position and develop our products.
She oversaw brand architecture, developed detailed brand guidelines, managed external vendors, and collaborated seamlessly with our internal team. Importantly, she was able to grasp and navigate the medical, ethical, and emotional complexity of the fertility space with sophistication.
Thoughtful, collaborative, and confident in her strategic judgment, she played a meaningful role in sharpening our company vision. I highly recommend her for organizations undergoing serious brand evolution.
- Dr. John K. Jain, founder and medical director of Premier Sperm Bank